
I mean, there aren't a lot of heroes to be had today. Sports is the last bastion of heroes.. and our sports stars are proving to just plain and simply not be up to the challenge. Heroes are loyal. Heroes stand by to the bitter end and fight to the last. Heroes don't quit when the going gets tough. Heroes fight and inspire. Brett Favre? Not a hero. LeBron James?

When someone does something so callous and truly contrary to the established values of a society that he immediately goes from widely beloved to widely loathed by the public that cares about such things, the role of the media in such a circumstance should be to call it down the middle and roast that guy on a spit. This is what would happen to any other figure in any other field that had such an epic fall from grace. See: Edwards, John, Cruise, Tom for examples. The problem is that the sports media has become so centralized in one entity, which has in turn become populated by insiders and people trying to get back into the business and thus unwilling or unable to piss off important people in the sports on which they report that the media has become unreliable and an ineffective source of information. ESPN has spent the last 15 years destroying all other sports media, to such an extent that it has no real competition as a source of sports information. This would in and of itself not be a problem, the problem is that "the mothership" has spent the last 5 or 6 years hiring players that have JUST retired, coaches that have JUST been fired, and GMs who are still looking to get back into the game. Since Sean Salisbury and Harold Reynolds were both fired, the quality of reporting on ESPN has been in a steady downward spiral. Bill Simmons is probably the most honest voice left on ESPN, and that guy thinks comparing sports figures to "Teen Wolf" is valuable and worthwhile. How worthwhile would CNN's reporting on politics be if everyone reporting was just out of congress, and wouldn't mind getting back in? How much apology, sympathy and downright jerking off would be on CNN and how little actual critical reporting?
You simply cannot staff your entire organization with nothing but insiders with limited journalistic credentials and expect your reporting to be worthwhile. That's just a fact, and it should be common sense. In addition, when your organization invests heavily in the rights to air contests featuring the individuals you're supposed to be criticizing (check out ESPN's contracts with the NBA, NFL, College FB and MLB if you don't believe me), said organization cannot be trusted to accurately report on and perform the necessary function of media for the individuals and leagues in question. The LeBron thing finally pulled back the curtain on the whole bloated, pathetic charade that is ESPN, and the wizard back there is a pisspoor journalist. The response on the ESPN family of networks and reporters could not have been more out of step with public sentiment. Add that to the fact that the Bristol, Connecticut based organization would have you believe that the sports world runs exclusively in the Boston-DC corridor and no athlete or team outside of a major market has any value, and ESPN is basically a Hearst-esque yellow journalism haven that promotes what it wants to promote and protects its investments rather than actually criticizing, reporting and questioning.
That is, and should be, unforgivable. The American public should demand more. I certainly do. I will watch actual games broadcast on ESPN, but there will be no more Sportscenter, no more PTI, no more Around the Horn, no more NFL Live, Baseball Tonight, etc. I refuse to be part of the problem. This changes today - I demand more from something I spend so much time caring about. We need to hold our athletes and our networks accountable. As the consumer, power ultimately lies with all of us. We all know that LeBron's action was what a spoiled child would do, and the way he did his hometown was what someone who keeps heads in a freezer in his basement would do, and the way ESPN handled it was equivalent to Fox News' apologies for Iraq and MSNBC's coddling of Obama. Fortunately, no one takes Fox News or MSNBC seriously (at least no one with an IQ over 90), so why would anyone take ESPN seriously? We can only hope and pray that "The Decision" sounded the death knell for asshole athletes and bloated joke networks alike. My fingers are certainly crossed. Who's tuning into the Dan Patrick show with me tomorrow? Yahoo sports it is.
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